PRODUCT ADOPTION PROCESS
\pɹˈɒdʌkt ɐdˈɒpʃən pɹˈə͡ʊsɛs], \pɹˈɒdʌkt ɐdˈɒpʃən pɹˈəʊsɛs], \p_ɹ_ˈɒ_d_ʌ_k_t ɐ_d_ˈɒ_p_ʃ_ə_n p_ɹ_ˈəʊ_s_ɛ_s]\
Sort: Oldest first
-
The mental process that every potential customer goes through from the awareness of a product to its rejection or becoming loyal customers. (1) Awareness: The potential customers come to know about the product but lack the necessary information on it, (2) Interest: They try and search for information on it, (3) Evaluation: They weigh its pros and cons, (4) Trial: They purchase it for the first time to determine its utility and quality, (5) Adoption/rejection: They decide to continue using it or reject it completely.
By Henry Campbell Black
Word of the day
basidiomycota
- comprises fungi bearing the spores on basidium: Gasteromycetes (puffballs); Tiliomycetes (comprising orders Ustilaginales (smuts) and Uredinales (rusts)); Hymenomycetes (mushrooms; toadstools; agarics; bracket fungi); in some classification systems considered a division of kingdom comprises fungi bearing spores on a basidium; includes Gasteromycetes (puffballs) Tiliomycetes comprising the orders Ustilaginales (smuts) and Uredinales (rusts) Hymenomycetes (mushrooms, toadstools, agarics bracket fungi).