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an approach to psychology that emphasizes observable measurable behavior

an approach to psychology that emphasizes observable measurable behavior

A psychologic theory developed by James B. Watson concerned with studying and measuring behaviors that are observable.

[Anglo-Saxon] Theory that the manner in which animals act may be explained in terms of conditioned neuromotor and glandular reactions.

1.the idea that reactions are programmed by reward or punishment. the mind is left out of this theory. 2. motivating through wages and incentives.