ASSETLED MARKETING
\ˈasɛtə͡ld mˈɑːkɪtɪŋ], \ˈasɛtəld mˈɑːkɪtɪŋ], \ˈa_s_ɛ_t_əl_d m_ˈɑː_k_ɪ_t_ɪ_ŋ]\
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When the characteristics of a product is used to market it. It can be a brand name and image. The strengths are used like core competencies, brand image, and global distribution possibilities. It is used along ith marketled marketing strategies.
By Henry Campbell Black
Word of the day
Snake's-head
- Guinea-hen flower; -- so called in England because its spotted petals resemble the scales of a snake's head.